Arrow
With more than 22,000 employees serving hundreds of thousands of customers in sectors ranging from supply chain management to cloud services to aerospace engineering, Arrow may be the most significant company you’ve never even heard of. Until now.
⬛️ ⚫️
Research & Strategy
Brand Positioning
Copywriting
Concept Design
Story Development
Film Production
Photography
2D/3D Animation
Visual Effects
UX/UI
Since 1935, Arrow has worked tirelessly behind the scenes, helping other companies put their ideas into action. Wanting to share that mission with the world, we articulated a global campaign platform that forefronts Arrow’s passion for empowering innovation:
— Burke Miles, Creative Director
Consumer-driven marketing that motivates business-minded audiences
Across the full spectrum of B2B marketing, we leverage punchy copy, vibrant imagery, and dynamic animation to tell a brand story that goes beyond pure details and data to reveal the larger human perspective.
The visual representation of the brand is a distillation of complexity to simplicity. While arrow is anchored in a direct black and white palette, vibrant colors add a touch of excitement and variety to the color story.
In creating animation elements for Arrow's live events, we developed Graphic abstractions that help represent the vast range of industries Arrow helps enable with its technology.
A brand campaign focused on the future
Along with concepting, executing, and producing a true 360-degree campaign across video, print, digital, and OOH, we generated a library of ownable creative assets for Arrow to leverage into the future, empowering them to sustain their story for years to come.
Arrow's clients are the face of the brand, putting the focus on those Arrow helps rather than Arrow itself.
Unlimited Tomorrow
Following our anthemic brand work, we pivoted to create an emotive film driven by social impact.
Unlimited Tomorrow is an Arrow Customer and tech startup that makes advanced, affordable prosthetics. When they heard that a young girl named Sasha lost her arm fleeing the war in Ukraine, they came together to create a fund for those in need of affordable prosthetics.
In an effort to raise awareness and help other injured Ukranians, we worked with Arrow to create a film about Sasha’s story. The film was displayed at a Rockie’s baseball game, where Sasha threw out the first pitch.
Sponsorship Films
To showcase Arrow’s involvement in racing, we helped create films highlighting their Indycar and F1 initiatives. Arrow’s relationship to racing extends beyond sponsorship into Arrow's philanthropic wing, with their custom McLaren enabling quadriplegic, Sam Schmidt, to race through infrared tracked head movements.
The sponsorship films highlight the parallels between racing and the industries Arrow enables. Speed, accuracy, and complex solutions are vital for both Arrow’s partners in business and partners on the track.
— Mitch Monson, Executive Director, Creative and Partnerships
Cross-Platform Scalability
Finally, we leveraged the modular nature of 'Here for the How' to make sure our campaign could adapt to different media. The flexible slogan isn't limited to one interpretation but effectively communicates Arrow's core values across various platforms, including film, print, live events, and digital.
